Users will soon have a updated setting that enables them to cut down on the quantity of artificial intelligence-produced videos appearing in their streams. This move comes as the service announced that it now features over 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread release. This shift aligns with a increase in AI content, driven by new AI video creators.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising video streams on a popular video site exclusively feature AI-generated videos. A large amount of this output is deemed “AI slop”, a label for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from digital art to informative clips, and we intend to provide users the option to adjust the amount of that, depending on their own likes,” said a company executive.
Volume and Proportions
TikTok shared that there are now 1.3bn videos on its app identified as AI-generated. In total, more than 100 m pieces of content are submitted to the platform every day, making clips made by AI a limited part of its total content library.
How to Adjust Settings
Members will be able to limit or boost the level of artificial media they see by using the content preference setting in the app and choosing “AI-generated content”. Further subjects that can already be controlled under the filter encompass politics, clothing, cosmetics, and movement.
Content Labeling and Policies
The platform’s policies oblige content makers to label “realistic” AI-made content, and it forbids harmful deepfakes of celebrities or critical incidents. Any believable AI video that is unmarked can be deleted under its terms of service.
Furthermore, the platform will from now on apply an “AI-made” label to content made using its own AI tools, or identified by an collaborative effort for identifying content made by AI. This action is intended to stop users from attempting to bypass the disclosure requirement.
Educational Initiatives
TikTok is also introducing a $2 million AI literacy fund for specialists and institutions to produce informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has supported its content review process, amid debate over proposals to cut jobs for hundreds of content moderators in the UK. TikTok is expected to reduce 439 jobs in its trust and safety department in the UK capital, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but automated tools can shield workers by removing the most graphic content before it has to be seen by people. TikTok reported a notable drop in shocking and graphic content handled by human moderators over the last 12 months due to the use of its AI tools.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”
